A Championship-Worthy Design Series
As part of BIC's NFL partnership, I helped design a lineup of Super Bowl LIX Championship lighters. My role included concept development, color exploration, pattern creation, layout design and prepping production files.
The goal was to deliver a cohesive, high-energy collection that felt celebratory, modern and instantly recognizable on shelf. This series highlights my experience working with licensed assets, brand guidelines, and fast-paced seasonal launches.
Social Media Extension
Featured in the 2025 Coolest Thing Made in Connecticut
Please click here to watch the full video. Skip ahead to 1:17 in the video to get a snapshot of Bic!
Concept Iterations
Shown below are additional concepts explored in early rounds of development. The Chiefs logo was used as a temporary placeholder for layout and styling purposes.
Final Designs: Bic Internal Design Team: Carol Amato and Cassie Skelley
Social Media Content: Bic Internal Ecomm Team
Social Media Content: Bic Internal Ecomm Team
Featured: CBIA
